Purposeful Social Selling

The Secret of Consistency Ep #107

May 16, 2022

Kristen doesn’t mince words when she explains how important consistency is. If you follow her on Instagram, you’ve likely seen her favorite tagline “Consistency Compounds” splattered all over her page. And while saying the words are easy enough, putting them into practice can be a struggle all on its own. So how do you stay consistent when life gets hard?

This week Kristen is talking about the secret to consistency and answering those tough questions. Because it’s easy to make daily posts on social media when orders or rolling in. But when belief is low and you feel discouraged, showing up can feel exhausting. She knows because she’s been there.

  • Why self-discipline is important when learning to stay committed to your goals
  • What it feels like to take committed actions both in personal life and in business
  • Kristen’s own struggle to stay consistent in the early days and how that turned around
  • What commitment and consistency look like at different seasons in your journey as a business owner

Learning consistency when it comes to running your network marketing business is a lot like exercise. You know the results won’t come on day 1, or even day 2. But it is still important to get started on the long road to improving your health. It’s the same with staying engaged in your business even when your belief is low. Choosing to start is the first step to success.

Summer of Success Live event registration is now open! Tired of having to choose between making summer memories with your loved ones and running a successful business? Well – now you don’t have to! Join Kristen LIVE on June 6th and 7th where she’ll show you how to build a simple and sustainable business plan so that your business can thrive while you’re spending time with the kids by the pool. Click here to register today.

Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question

Connect with Kristen:

If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com

Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here.

Do you have a business full of customers and almost no builders? You’re in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.

Transcript from Episode #107 The Secret of Consistency:

Kristen Boss (00:05):  Welcome to Purposeful Social Selling with Kristen Boss. I’m your host, Kristen Boss. I’m a mindset and business coach with more than 15 years experience in both the product and service based industry. I believe that social selling is the best business model for people wanting to make an impact while they make serious income. This is the podcast for the social seller, who is tired of feeling inauthentic in their business and desires to find a more purposeful and profitable way of growing their business in today’s social media landscape. In this podcast, you will learn what it takes to grow a sustainable business through impactful and social marketing. It’s time to ditch the hustle and lead from the heart. Let me show you the new way.

Kristen Boss (00:48):  Hey bosses. Welcome to another episode of the podcast. Happy Monday to you. And I am going to start off this podcast by giving you an announcement. It’s that time there is a brand new training right around the corner that I’ve created just for you. The Summer of Success live two day training event. If you have been to my training events before you know how good they are, you know, you don’t want to miss them. You know, you want your team, your friends, your business besties, you want to get in there because I’m going to be giving you so much value in our two days together, specifically around the challenges that arrive when you are growing your business in the summertime. I know it can feel like chaos. When the kids are home from school when maybe you don’t have the same childcare. When you’re traveling, when your customers are traveling, when your prospects are traveling, your team is traveling.

Kristen Boss (01:38):  There are a lot of things to navigate in the summer, but it doesn’t mean you need to put your business on hold. So in this live two day event, I’m going to be showing you how to have simple strategies to keep your business sustainable and profitable during the summer so that you aren’t resetting your business in the fall. I cannot stress this enough. It’s so important that you learn to hold your business consistently throughout the summer months so that you aren’t having to wake your business back up, wake your customers up, wake your team up. Come the last quarter of the year. In fact, I’m going to be giving a special announcement at the end of our two days together. You’re not going to want to miss it. Tickets are on sale today. So you’re going to want to go to the show notes. The link is there and we will be opening up the Facebook group on June 1st.

Kristen Boss (02:23):  But the event is June 6th and 7th. I’ll be doing a Q&A on the 8th. You know how it goes? I’m going to overdeliver to you. I think the main goal for this is I want you to feel like you can choose actually not. You can choose that you don’t have to choose between being present and making memories with your family this summer and having a sustainable, simple business and making money. You don’t have to choose between being present with your kids and making money in your business. And I’m going to show you, even if you’re like Kristen, there’s just no way. Do you know how crazy my schedule is? Do you know what we have going on this summer? I know I got it, which is why I’m going to be giving you a strategy and an action plan for how to stay on top of your business in less than 60 minutes a day.

Kristen Boss (03:08):  If you don’t have 60 minutes, that’s fine. I’ll show you how to do it in two 30 minute increments. And I’ll show you how to do it. No matter what curve ball, life is throwing at you, you’re not going to want to miss it. It’s only $9. We’ll definitely see you at the event. All right. So tell your friends, tell your team, get your people there. All right. Let’s talk about the topic for today without a doubt. I feel like the number one thing I hear about the number one thing I coach on the number one thing that comes up over and over, and again is this concept of consistency. And if you haven’t yet picked up my book, pivot to purpose it’s in stores. I have a portion of my book dedicated to this concept of consistency compounding over time and consistency being the small faithful steps you take in your business every day to get to the greater result down the road.

Kristen Boss (03:58):  So I talk about that concept, but what I want to, what I’ve been thinking about lately is how does someone learn to become consistent, even when you are feeling discouraged, even when it feels hard, when it feels disappointing and it, when it feels like your efforts, aren’t making a difference. This is when I see people really struggle with staying consistent. This is when I see them kind of take a few days off because they’re bummed, they’re disappointed and maybe they come back, but oh, I guess I’ll come back to my business. And then I guess I’ll do it. Or they take a break for maybe two weeks or three weeks or whatever else, or, you know, they start negotiating with themselves saying like, well, it’s okay if I don’t make a post today, it’s okay. If I don’t follow up with the customers today, I can do it another day.

Kristen Boss (04:45):  I mean, I don’t have to talk about, you know, hosting a party. I don’t have to do these things. It can wait, it can wait. This concept of it can wait. And I was really thinking about consistency. I was thinking about this the other day, I have a Peloton and frankly, it’s been collecting dust for far too long. And I decided that day, I’m like, you know what? It’s time to get on the bike. And I know where I want to go. I know the goals I want for myself. I know, you know, the health journey I want to go on. And I had to have a conversation with myself about why I was getting on the Peloton that day. And honestly, I had a lot of stories that were very loud. It was like, it’s going to be really painful. You’re really out of shape. You’re going to be really out of breath.

Kristen Boss (05:27):  It’s probably going to hurt. You’re probably going to have to modify. You’re going to need to pick a workout. That’s really slow. And the stories I was telling myself was like, not making me want to get on the bike. In fact, it was making me dread the bike, avoid the bike, and I’m like, hold on. Okay. Why am I choosing to get on the bike today? Because, and I’m going to tie this back to your business. I was thinking about this when I was thinking about getting on the bike, I looked at the bike and I said is getting on the bike today, going to change anything noticeably with my health. Am I suddenly going to have better endurance at the end of this workout? Am I going to lose a pound at the end of this workout? Honestly, knowing myself, my body’s going to hold onto the water and blow out and probably gain a pound.

Kristen Boss (06:10):  And is it going to make my pants fit differently when I get on the Peloton today? Is it going to make my legs more ton today? When I get on the Peloton and the answer definitively to all of those things was no, not today. So then I had to ask myself, well then why am I getting on? If it’s not about it yielding me a result that I can see and feel today, then why would I do it? And this is the exact same conversation you need to have every day. When you’re thinking about engaging with your business, I want you to think about it, like a bike, like getting on that bike and deciding why is it important for me to get on that bike today? Even when I know it might not, you know, cause this result, it might not equate to a new customer today.

Kristen Boss (07:04):  It might not equate to my paycheck growing significantly today. It might not equate to getting a team member. It might not equate to my volume blowing up at the end of the day. So why would I choose to engage today? And you have to ask that question because you need to know why it’s worth engaging in your business when results aren’t happening. And I see a lot of people only engaging or getting on the bike with their business when they know, or when they believe or think that a reward is going to happen. Like, no, I want to get on. I want to get on that. And then I expect, I think a lot of people will make a post expecting. I should get a customer from this post. I should get a team partner, a brand partner, a new affiliate, a new client. I should get it from this post.

Kristen Boss (07:52):  And so you’re coming to it with such pressure and it’s robbing all the joy out of this business activity because you’re, you’re expecting it to yield a result right now. Like I’m only doing this because I need it to yield a result instead of what you need to be thinking about. If it’s not about the results, then what is it about and why is it worth doing? And for me, the conversation that I had with myself before I got on that bike was okay. It’s not about losing an inch, losing a pound, anything fitting differently. My endurance, what it’s about is it’s about me learning to trust myself. It’s about me saying I’m going to get on the bike today. And then following through and getting on the bike for me, I’m like, okay, this is going to be evidence that I follow through on what I say.

Kristen Boss (08:41):  And that matters to me. I get the satisfaction at the end of this, knowing that I am following through on something I said was important to me that I’m keeping my promises to myself and that matters. I also know that today is one of many future workouts I’m going to be doing. And I know that while this one singular isolated workout does not yield me the result. I know this one, that’s going to be a part of 300 or 200 or however many workouts compounded over time. I know this one workout does count in the long term. I know that this one choice compounds into the next choice and compounds into the next choice. And for that reason, it matters. I also know that I’m going to feel good because I’m prioritizing my health. I’m prioritizing myself. I’m taking myself seriously. And it was all those reasons I got on the bike.

Kristen Boss (09:50):  It was not, I’m going to get a result. I’m going to be down a pound when I get off this bike. Nope. It’s in fact, it’s like, who am I becoming by choosing to get on the bike today? When everything in my mind is saying, Nope, I’d rather do something else. And trust me, there are many other things I would rather do. And I even thought, do I want to do this? No, listen, I Mattai all back to your business. If you’re not already, if you’re not already doing this parallel yourself, was it something I wanted to do? No. In fact, it felt heavy. It felt like, Ugh, I’m going to have to go and do this. I should do this. And I had to check in with my stories, Kristen, why is it important that we do this? But I didn’t feel a lot of light fluttery feelings getting on the bike.

Kristen Boss (10:40):  It felt very gritty. It felt very determined and it felt committed. I’m like, oh, this is what commitment feels like when it feels light. When it feels easy, when it feels fun, that’s not what commitment feels like. That feels like actual motivation. But this is what it feels like to take committed action. It’s like, I’m going to move through this internal resistance. I feel like getting on the bike and I’m going to do it anyways. Even when I don’t want to. And I thought about this story too. I thought about it as I was really sitting with myself and just noticing all of my thoughts. I, I really thought about this concept of who I’m becoming in choosing to get on the bike. I’m like, okay, this is about the person I’m becoming and I might not enjoy it. Now. It might not be my favorite thing to do mostly because it’s physically painful and hard, but I know it’s not going to stay physically painful and hard because I know inevitably at some point, if I keep doing this, I’m going to get stronger and I’m going to build endurance and it’s going to feel easier.

Kristen Boss (11:51):  The workout itself will feel easier. And also engaging in the habit will feel easier over time. In the beginning, I know there’s a lot of resistance to following through with the habit, but over time I know it will become easier. And the story I had for myself was like, it is not getting on the bike today is not about getting any kind of instant reward. The only gratification I had when I got off the bike was yep. I followed through on what I said I was going to do today. And I’m really proud of that. And that gives me satisfaction. I didn’t have a result to set on and be like, woo, look at this. Now that’s rewarding down the road. That’s great. But in the beginning I’m like, I’m going to trust. And the inevitability that this choice, if I keep making these choices, it’s going to compound in my favor and I’m going to see results.

Kristen Boss (12:45):  I’m also going to believe that this habit that feels very hard right now will become easier with time when I learn how to commit over and over and over again, despite feeling a lot of resistance. And I also decided, I think it’s possible. I didn’t believe it totally in the moment getting on the bike. I didn’t think, yeah, I’m totally going to love this someday. I really just sat with, I think it’s possible that I can grow to love this. I think it’s possible that I can learn to like it. I can sit without possibility today. I don’t have to like it today. I’m open to the possibility that someday I might. But the reason I do this is because I care about myself and I’m taking myself seriously, right? This is the same conversation you need to be having about your business. It’s not about the customer you acquire today. It’s not about the brand partner today. It’s not about your organizational volume today, but every single choice you make today actually does matter. And not only that, but it’s who you are becoming every time you decide to do something when you don’t want to.

Kristen Boss (14:02):  I want you to think about that. Like, oh, I’m becoming the version of myself. I want to be every time I choose to do something that feels hard. I like who I’m becoming. Every time I choose to do something that doesn’t feel easy and fun in the moment. And I was thinking about this for my business because there was a time when my business kind of did feel like a chore. There was a time when it felt like, okay, Kristen, ah, come on. We’re going to, we’re going to do it today because it matters. And I don’t know when this is all going to compound. I don’t know when this is all going to work, but the work I do today matters. Even if the results say otherwise today, the results today, even if they make me, you know, if, even if I look at the results and think, did it even matter the work I did today, you guys, I could, I can name long seasons of my business where I’m like, did that even matter?

Kristen Boss (14:58):  But for me, I just remember there being a time when showing up on social media, daily felt tedious and arduous and hard and exhausting and draining and like a chore. And I’d rather be doing anything else, but I’m like, okay, but also I know that this is where my audience is. I know this is where the people are that I’m going to serve someday. And I’m willing to move through all of this frustration in order to learn to love this. I don’t know how long it’s going to take. And eventually, this thing that felt hard started to become a habit and it started to become something I just did every day. It’s just like, this is who I am more than. This is what I’m doing. It became yeah, every day, you know, five days a week or whatever I am posting on social media, I’m engaging with my audience or I’m doing these business activities, these tasks.

Kristen Boss (15:50):  And at the beginning, it felt so hard to be consistent in my business. And now it’s literally just it, you know? What do I want to say? It’s like in every fiber of my being, it feels so natural. It feels so effortless. In fact, I have to learn to like I had to learn. And if you haven’t read my book, I had to learn to engage in rest as much as I engaged in work and being like, okay, I can take time away. It’s healthy for me to take time away. Just like rest days with working out. It’s like, Hey, your muscles actually need to rest. Right. And eventually, all those habits that felt so hard at first now it feels effortless. It’s a part of my every day. I don’t have to talk myself into doing work. I mean, some days I do, but it’s very rare.

Kristen Boss (16:36):  Mostly I’m like, this is what I do. And, and, and in the beginning, I was working for something that I couldn’t quite see yet. I was believing in the possibility like I’m believing that these efforts are going to compound and create the results I want and then slowly but surely results started coming in. And that added to my belief, it became evidence like, yep, I’m going to keep doing what I’m doing. And I’m going to keep trusting that the results are coming. I’m going to keep trusting that the results are coming. And now, you know years later in my business, I’m sitting on the, I’m sitting on the fruit and the reward of all that hard work. And now I engage. Cause I’m like, well, I see all the evidence of all of the consistency, all of the choices I’ve made over the last years, the last, you know, number of years, and this is the business I have today because of those choices.

Kristen Boss (17:33):  So, of course, I’m going to keep engaging because this matters to me now it’s about, you know, yes, I’m still growing my company, but yet now I’m like looking at the results and I, it’s joyful, it’s delightful. It’s wonderful. And I’m like, of course, I still want to keep these results. So I’m of course I’m going to keep engaging in the activity that creates the results, tying it back to the bike. It’s like in the beginning, it’s like, okay, I know that today, tomorrow, and maybe for two weeks, I’m not going to see any changes. And the only thing I’m going to have at the end of each workout is the satisfaction of knowing I follow through on my word, and I’m going to keep trusting that eventually, something’s going to change. Eventually. I’m going to actually feel the difference in the strength in my legs. I’m going to actually see a difference when I, you know, try on a pair of pants or whatever I know eventually.

Kristen Boss (18:25):  But right now, all of that is like, okay, I’m trusting that that’s coming. I’m also re I also know I have evidence in the past, like, Hey, I know that when I’m consistent and doing these things, I know I get the results. I like, I know it. And I know I’m capable of it. So as I was just thinking about my whole Peloton conversation that happened in my head, I just thought, you know, this is a really great lesson to share with my audience, because I guarantee this is how they feel. On most days with their business, they look at their business like the bike and being like, Ugh, it’s going to hurt today. And I’m not going to probably see any fruit for my labor. It’s going to feel frustrating. I’ve neglected this for a while and now it’s really going to hurt to get back to where I used to be in my fitness, kinda like, oh, I have to get my business back up and running to get it to where it used to be.

Kristen Boss (19:20):  That feels exhausting. Oh, I know that you know, getting on the, getting on this today, isn’t going to change my results today. I really, I was just thinking about that. And I just thought, man, this is how so many people feel when they look at their business activity for the day. And they’re like, Ugh, I don’t want to, it doesn’t sound fun. And it’s probably not going to yield a customer today, but then you have to go back to the same dialogue I did. So then why is it important? Why does it matter? And for me, for me, when I looked at the bike, I’m like, I know why this matters. It is not about the results. The results are going to come eventually. But today, before the results show up, then what is it about? And it’s about my relationship with myself in this area of my life.

Kristen Boss (20:09):  Consistency is about the relationship we have with the activity that we’re working to be consistent in. It’s a relationship we have with ourselves in relation to that activity. For some of you, you have a very good relationship with yourself when it may be for you, you’re like, I am very good about working out. I am very good about taking care of myself, and getting my water in. I’m great at that. And in fact, it comes easily to me now. But when you think about business, you’re like, that feels heavy. That feels hard, right? I need you to kind of transfer, okay. What are my beliefs and why do I show up over here? And why is that relationship with myself? And what I, what I say I’m going to do is stronger in this area of my life than it is in this area of my life.

Kristen Boss (21:00):  Is it important to you to follow through on your word to yourself? And some of you are great at following through, on your word to others, but when it comes to yourself, mostly because you’re like, oh, I follow through on my word to everybody. Because I don’t like letting people down it’s that people-pleasing tendency. But when it comes to relationships with yourself, you’re like, but I let myself down a lot. I’m totally fine letting myself down all the time. And then I just sit in judgment and shame because I let myself down. It’s so funny. Some of us are just walking through the world. We’re like terrified of letting people down. But when it comes to ourselves, we let ourselves down all the time and we’re not, we’re not sick of it yet. And, and you know, for me in a couple of areas of my life, I’m like, I’m kind of tired of that narrative and I get to change it today.

Kristen Boss (21:53):  I get to change it because it matters. So here’s what I want to offer you. Every decision you make matters because it’s about the relationship you have with yourself and deciding, yes, I’m totally worth doing this for yes, my future. Is that important? Yes. I take myself seriously. Yes. The future. I say I want. I deserve to take myself seriously. And it means that today I’m going to get on the bike knowing it’s going to feel hard knowing there might not be an immediate reward waiting for me, but there is the satisfaction of knowing. I kept my word to myself and that matters. Will you keep your word to yourself this week? Friends? I hope so because every decision matters. What you do today matters. Serve well, friends. We’ll see you next week.

Kristen Boss (22:54):  That wraps up today’s episode. Hey, if you loved today’s show, I would love for you to take a minute and give a rating with a review. If you desire to elevate the social selling industry, that means we need more people listening to this message so that they can know it can be done a different way. And if you are ready to join me, it’s time for you to step into the Social Selling Academy, where I give you all the tools, training, and support to help you realize your goals. In the Academy, you get weekly live coaching so that you are never lost or stuck in confusion. Whether you are new in the business or have been in the industry for a while, this is the premier coaching program for the modern network marketer. Go to www.thesocialsellingacademy.com to learn more.

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