Purposeful Social Selling

The Belief Plan Ep #22

Nov 16, 2020

How often do you check in with your belief in your business? If you’re not working on maintaining or growing your beliefs every day–your belief in yourself, your business, your offer, your clients, everything–you are missing an invaluable piece of your success plan! 

This episode is dedicated to showing you WHY you must start with your belief before you take any action in your business.

Key takeaways:

  • How to evaluate your business and identify where your beliefs are lacking
  • The triad of a successful belief plan
  • Why you don’t need to have personal success to have a successful business/team and how your belief helps 
  • Why looking at your current results to determine your belief in what’s possible is the wrong approach
  • How your belief becomes a self-fulfilling prophecy
  • If you’re not selling the value of your offer, you’re simply selling a transaction
  • Why you have to sell yourself FIRST on the value of your offer 
  • The simple way you will know that you are in belief
  • Why taking responsibility for YOUR beliefs about your audience will change the trajectory of your business

Kristen isn’t a believer in the ‘fake it ‘till you make it’ idea when it comes to social selling. Your self-concept will determine your success and that self-concept starts with unravelling and changing your beliefs about yourself and your business. 

Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question

Connect with Kristen:

Do you have a business full of customers and almost no builders? You’re in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.

If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com

Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here.

Transcript of Episode #22 The Belief Plan:

Kristen Boss (00:05):
Welcome to purposeful social selling with Kristen Boss. I’m your host, Kristen Boss. I’m a mindset and business coach with more than 15 years experience in both the product and service based industry. I believe that social selling is the best business model for people wanting to make an impact while they make serious income. This is the podcast for the social seller, who is tired of feeling and authentic in their business and desires to find a more purposeful and profitable way of growing their business in today’s social media landscape. In this podcast, you will learn what it takes to grow a sustainable business through impactful and social marketing. It’s time to ditch the hustle and lead from the heart. Let me show you the new way low welcome to another week. It is episode 22 and we are getting so close to coming to the end of the longest decade ever. The year 2020,

Kristen Boss (01:04):
Who else is feeling it with me? I’m not gonna lie. I’m feeling a little bit. I feel the tired. I feel the wearisome of online behave, my friends listening soldier on. I want to remind you this week. This isn’t even a part of the topic for today, but I just want to give you a little friendly reminder. There’s this amazing button you have that is called unfollow unsubscribe snooze. Right now your mental health is important right now, who you are for your family, for your kids, for yourself, for your business is really important. So if you’re noticing that you are feeling a lot of negative emotions, when it comes to approaching your social media platform, it might just be a time to just take a pause, take a breath, step away. Don’t throw the baby out with the bath water. Don’t decide I’m done with social media forever.

Kristen Boss (01:58):
Cause Hey, we are in the social selling business and I get that. It might really tempting right now to say, screw it. I’m never going back online again. I’ll see all on parlor. I’m seeing the app and online don’t deny it. So just a word of encouragement that sometimes we need to just self care looks like unfollowing. It looks like snoozing. It looks like unsubscribing. And it’s just for a time, you don’t have to make an announcement like attention human beings that follow me on social media. I am unfollowing from all the things like I don’t need to do that. It’s just for you. So just a little self-care tip for this week, cause I know there’s a lot going on and how we show up online really matters right now. So be a light to others, bring a smile to someone’s face and realize that you can curate your feed.

Kristen Boss (02:50):
You can make it be a really delightful experience. So that’s all I’m going to say about that. But I really want to get into today’s episode, which is called the belief plan. And I’m really excited about this because it’s something I teach a lot in the social selling academy. I teach it to my students and my clients a lot. And the simplicity of it. When you hear about the belief plan, the simplicity of it sounds so straightforward, but it is you can even call it the belief triad. There are three components to the belief plan and I can almost always point to which part of the triad is causing someone to not have growth in their business. And it might be what’s keeping you stuck. It might be. What’s preventing you from showing up powerfully online in a way that you want to. So the belief plan, I truly believe that if you are in 100% belief, heck even if you’re a 90% belief with all three areas of the belief plan, I truly believe you can make a million dollar business.

Kristen Boss (04:07):
I truly believe that there is no doubt in my being that that is true. And I’m going to tell you why when you hear about the belief plan and the simplicity of it, you’re going to be able to evaluate your business. You’re going to be able to look on it and think about that belief triad. And you’ll be able to pinpoint where in that triad, your belief is falling short, where the work lies for you. Okay? So it’s going to be short, simple yet powerful this week. So I want to just dive right in and if you’re doing laundry, you’re cleaning your house or driving your car. Stick with me. This is going to be good. You’re probably going to want to come back and relisten to it, share it with your teammates, which by the way, those of you who share week after week, who share this podcast and share it with your teams and you share it with your upline and your sidelines.

Kristen Boss (05:02):
I see you. Thank you so much for the support you bring to this podcast. I truly just want to express a moment of gratitude to you, my listener, and just thank you for making this a really joyful way that I add value to you. And so it is really fun. Seeing how people take action from this podcast. It’s really fun. The messages I get from people that experienced change in their business, just implementing what they hear in the episodes. And I love that. So the belief plan is about three concepts and the growth of your business or the pace or momentum of your business often will boil down to these three things. Ready here. They are belief in yourself, belief in what you offer and belief in your client or your customer or your audience. It’s belief in the people you’re selling to, or the people that are currently on your team.

Kristen Boss (05:56):
So I’ll say it again, belief in yourself, belief in the offer, belief in your client and customer. And I know, that sounds so straightforward, but let me break down each one of them so that you can really see where you’re falling short or where you are doing well. And just so you can see the work that’s ahead for you so that you can notice what’s going on. Okay. So when it comes to belief and yourself, I’m not talking about this RA RA cheerleader. I think I’m the best in the world and look at all my followers. And I just think I have this sparkly personality. I think I have the Enneagram number that lends to a lot of success. That’s not what I’m talking about. Really just this calm confidence that you see yourself as someone who is capable of serving and helping people.

Kristen Boss (06:47):
And where are you? I see this belief falls short with, for people a lot is they get really caught up in their current success in the business model. And 90% of my listeners are network marketers. So they look at their current paycheck and they look at their current rank in the company and they believe that is what qualifies or disqualifies them from them, believing in themselves and believing that they can help someone have success in this business. And let me tell you something, you don’t need to have personal success, his business to sign someone and for them to choose personal success. I just want you to know that like you can suck at this business and you are still capable of selling to somebody and some someone joining you and them capturing the vision, them seeing all that there is to see with this business model and then running with it.

Kristen Boss (07:51):
Their success is not dependent on your success. Therefore it’s not your business or your decision to decide. If you should share the business, share the product or share the opportunity with somebody. If you haven’t had success yourself, I see this, I see a lot of people get hung up on this. Like how do I talk about this? I haven’t even made my first a hundred dollars and they there’s a lot of imposter syndrome feelings that coming up. They feel very ill qualified to help people. But the goal, the number one, the bottom line factor here is can you help someone? Can you help, help someone feel better? Can you point them to resources? If the answer is yes, then you absolutely capable of helping someone do not look to your current circumstances as the qualifier for whether you are good enough to help them.

Kristen Boss (08:48):
You can help someone believe in self, truly starts with your confidence in your ability to just someone better their wife, but you have to stop using your current paycheck or your current feelings about your business to determine whether you have belief in yourself. It is truly how you see yourself. This is I talk about self-concept a lot. And I was coaching one of my students and she had been stuck at this rank in her company for a really long time. And there was a lot of shame and a lot of guilt and she’s beating herself up a lot. And this isn’t unique to her. This happens to a lot of students and a lot of clients that come to me, they’re stuck in this, this place in their business. And they have all of this shame around it. And because of that, they’re not confidently talking about their business or even confidently talking about their product because they feel like a fraud.

Kristen Boss (09:44):
And because they’re not talking about the business or the product, guess what happens. They’re not growing their business. And guess what happens? They stay at their current rank. It becomes this self fulfilling prophecy. So I asked that person. I said, well, if you were the next rank, what would you do? How would you talk about this business? And she immediately, I watched the energy in her body change. She shifted in her chair and she strained her shoulders. And even the tone of her voice changed. She’s like, well, I talk a lot more confident about like, about this. And I’d share with her about this. And I’d talk with them about this. Everything in her body changed as soon as I said, but if you were that rank, what would you do? Suddenly? I challenged her self concept. And when she stepped into that version of herself, it informed her actions and that shifted her belief in herself.

Kristen Boss (10:43):
You have to see yourself as someone who is capable of serving people, can you serve someone? Can you help better their day? Yup. You’re qualified. I don’t really like the idea of fake it till you make it. Because I think that feels authentic. And most of my audience doesn’t like that feeling. Everyone wants to feel authentic. So they’re like, well, how do I show up with confidence? If I don’t yet have the results I want? The confidence is is where you see others having results. If it’s not your results, yet you can look to your friends. You can look to others who have had success. You can use other success to inform how you talk with others about the success that is available for them. But don’t be sitting in this story of I’m not qualified. And when I make more money than I’ll talk more about it, no, you have to talk about it. And now you have to see yourself as someone who is, who is capable and helpful.

Kristen Boss (11:49):
So much of this goes into belief of self that you can do it, that you can do hard things. And we talked about discomfort last week. I want you to just really take a minute today and write down all the hard things you’ve done in life that you didn’t think you would do. What’d you think about that? How often in life do we do really hard things? And if someone had told us ahead of time, what it would be like, and they gave us the option, like, Hey, you’re going to experience this. And this is what it’s going to be like, how many of us would say I can’t do that? There’s no way I can do that. I can name several times in my life. Where if someone was to say, Hey, you’re going to go through this. Whether it was like, Hey, you’re going to go through a broken engagement and an abusive relationship or whatever the story is. I would have been like, no way ain’t doing it right. But we end up doing it. We do hard things. And I think with this business, we look at all the hard work it’s going to take and we decide ahead of time, like whew. I don’t think I can do it when really you are capable.

Kristen Boss (12:59):
Seriously, take a minute today and just write down all the hard things you’ve done in life and why you are capable of doing the hard things here too, and why it’s more worth it. Okay. So let’s believe in yourself. Second is belief in what you offer belief, not just in the product itself or even in the business model. I’m talking about belief in the transformation you provide to somebody, the belief in what someone’s life looks like after they’ve encountered you after you’ve served them after they’ve had a product experience or a company experience, having such high belief in that transformation that you unapologetically put it in front of people because you believe in how and the difference it makes in the lives of others. The next is belief in the value. So this all ties into belief in your offer, the belief in the value of your offer.

Kristen Boss (13:57):
Some people get really caught up. I’m not talking about cost. Notice I’m not saying the cost of your offer. I’m talking about the value. And it’s really important that you first sell yourself on the value of your offer so that it’s easy for you to sell your audience on the value of the offer. For example, if you have a $99 product, oftentimes I see people justifying the $99 of the product by talking about the, the ingredients or the product features. And they it’s very product focused rather than the value that the $99 spent brings to this person’s life. You have to help them see the bigger picture instead of $99 for this, you know, clean energy drink or this makeup kit or these hair products, you have to help them see like, well, what’s the value it for me? What am I saving? What’s the bigger picture, because if you’re not selling on value, then you’re just selling a transaction and that’s not right.

Kristen Boss (15:02):
I’m going to have as much power. It’s not going to be as big of an exchange of power between you and your buyer than if you were to sell the value of the transformation. A lot of you have, have starter kits in your company. And I just want you to know this, like it’s all perceived value to your audience and it’s your job to help them see that. So if all you’re doing is selling what the cost is in the moment, you’re not selling the value. So for example, if you have a starter kit and it’s introductory like $199 or $99, but you know, the value of the kit is actually worth $400. You need to help your customers see wow, $400 of product. Can you believe that you’re going to get this and you’re going to get this. And normally it costs this. And you’re also going to experience this and you’re going to have this, and here’s the transformation that’s available for you.

Kristen Boss (16:00):
But where I see people get hung up is they’re so fixated on the price that they’re selling on the price of $199. Not on the value of $400. When I sell my coaching, when I sell you the Social Selling Academy, I’m not sitting here telling you like, here’s the thousand dollar value in this one transaction, right? I’m selling you the lifetime value. I’m not just talking about the cost. Like here’s the lifetime value of everything you’re going to get here. Here’s how it’s going to give you actually what I believe, $10,000 of results in your lifetime, actually $100,000 of results in your lifetime. Here’s where I believe it’s going to do for your marriage and for your teams and for your family. Notice how I’m talking value and not just cost. It’s the same for you. Be value focused and not just cost focused. You want to be really have belief in the end result that you’re providing and selling. And you will know when you have belief in the transformation belief, in the value and believe in the end result, when you don’t feel guilty at all selling your product service or offer because you know the change it brings to someone’s quality of life.

Kristen Boss (17:22):
I will never apologize for what I sell to my audience because I truly believe that coaching is life changing. It changed my life. I am a product of coaching. My life changed when I made a $2,000 investment. Literally I’m not exaggerating. I’ll do a, I’ll do an episode on that sometime, but you’ll know your belief in the offer is there when you don’t feel around your price at all, and you sell with confidence unapologetically, because you’re so focused on the future. You’re about to gift your client. I love selling to my clients because I love the future. That’s ahead of them. When I know they work with me, I know that you need to have that same belief. The third part of the triad is belief in the customer. It’s belief in the person you’re selling to believe that they value the transformation that they want, that transformation, that they don’t want to stay, where they are anymore, that they’re willing to pay money. So many of you have these beliefs in slots that they’re not going to pay. They don’t value this they’re broke, they’re struggling. They can’t afford it. You’re making all these judgements about your audience. When really that tells me that you don’t believe that they value transformation and they’re life changing.

Kristen Boss (18:48):
You have to believe that they want what you have, that what you have is valuable to them, that they want it, that they’re desiring it. And that they’re looking for it. Try that thought on today that someone’s looking for your offer. They’re actively looking for it. And they’re just looking for the right person to align with. Isn’t that a beautiful thought. There could be thousands of people selling the exact same product and people are going to align themselves with the person they want to purchase from because they have things in common or they trust that person. So belief that they value the transformation as much as you do that, they want what you have and that they will readily pay for it, that they are ready to make changes. And you will know those beliefs are true when you were not prejudging their motives or their circumstances.

Kristen Boss (19:47):
Let me say that last part again. You’ll know your beliefs are good about your audience when you’re not judging their circumstances. You’re not looking at well. I know how she talks about those things. I know her husband. He is never going to go for her doing this business. She is never going to do that. I know her business. I know how she spends her money at the grocery store. She is never going to do that. That tells me that you have judgements about her and you don’t believe in her. You don’t believe that she values transformation, that she would sacrifice a stitch fix box to change her family’s future. Right? If you ever want, like, just to work on your belief, go, go see how many stitch fix boxes are purchased, you know, year round. I think those are extras, but women are purchasing them all the time. I think it’s a great box. I love stitch fix. I also love a what’s that other one, fab fit fun. See how many women are purchasing that.

Kristen Boss (20:53):
A lot of people don’t take responsibility for their beliefs about their audience. And here’s what I mean by that. I see people that when the customer either says, Hey, I’m ready for it. I’m ready to purchase. And they disappear. They get busy. I mean, how many, I can’t tell you how many times I’ll initiate cart checkout and my toddler needs something. And it’s not because I don’t want that item. It’s just, I got distracted, you know? And, and the merchant knows, like, they’re not worried. They’re not thinking like, guess she didn’t want that product. I just got busy. I love I have this sane. I’m going to, I’m going to gift it to you today. It’s called always assume positive intent when you’re over there. And someone has said, yes, I’m ready to buy from you. And they ghost. They disappear. And suddenly they’re not clicking the link.

Kristen Boss (21:43):
You’re not seeing the purchase go through. I want you to assume the positive intent and have the belief that yes, she does. In fact want it. She just got busy. She will come back to it. 80% of the time, actually more than that, like 90% of the time, that’s the case. And she might need a loving reminder from you in 24 hours. Like, Hey, here to help you if you need it right. But do not judge here’s. Here’s what I see happening. Especially with this business. When people on board or people, you even get a new customer and the customer doesn’t stick with the process, or they don’t stick with a product, or they don’t stick with the experience. I see people make this judgment guests. She didn’t want it. She didn’t want it. She didn’t want it bad enough. And so I feel like people say that as a judgment about the person, rather than looking at themselves and taking ownership and asking ourselves, how might I have done better?

Kristen Boss (22:40):
Where might I have fallen short in helping that person get what they want when we make the statement, I guess they didn’t want it bad enough. We’re taking all responsibility off ourselves as the business owner, when it is our job, to treat them as if they do want it to take them seriously and ensure their results. I just want you to notice how often you might default to the thought guests. They didn’t want it bad enough. That’s not assuming positive intent. What if you were to assume they did want it? What if you were to, again, this is belief in the person believed that they wanted it so badly that that person was so hungry for change. They valued it. They just needed your help. You might approach it differently.

Kristen Boss (23:37):
So I threw a lot at you today, but really I want you to sit down with these beliefs today and get honest with yourself and ask yourself on a scale of one to 10. One being like zero belief and 10 being like I have 100% belief. You could not convince me differently where your beliefs are in each of these categories. What’s your belief in yourself? What’s your belief in your offer? And what’s your belief in your listener, in your audience or your customer or your team member. These are the people that you interact with. Because for me, truthfully, I walk around 90% of the time with my belief between an eight and a nine on every single category. But I had to do the work to make myself think that way. I had to do the work to make that a normal way of thinking for me. And I truly believe it in every fiber of my being that I can help people, that I’m making a difference that people want, what I have to offer that people desperately want to change how they do this business, that they want to spend more time with their babies, less time figuring out what to write on Instagram. They want to show up authentically without a Hey girl message and that they value the work that’s going to be put into that. They value the offer.

Kristen Boss (24:57):
I’m always believing that I’m always in that belief that people want this. So today, work on your belief plan, figure out where you’re falling short. And that’s the work that’s ahead of you. We’ve got some pretty exciting things coming down the pipeline for that holidays, but until then, love well serve well and show up consistently. We’ll see you next week. That wraps up today’s episode. Hey, if you love today’s show, I would love for you to take a minute and give a rating with the review. If you desire to elevate the social selling industry, that means we need more people listening to this message so that they can know it can be done a different way. And if you’re ready to join me, it’s time for you to step into the Social Selling Academy, where I give you all the tools, training, and support to help you realize your goals in the academy. You get weekly live coaching so that you are never lost or stuck in confusion. Whether you are new in the business or have been in the industry for a while. This is the premier coaching program for the modern network marketer go to www.thesocialsellingacademy.com to learn more.

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